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Jim Cathcart, CSP, CPAE is founder and president of Cathcart Institute, Inc. and an advisor to the Schools of Business at Pepperdine University and California Lutheran University. He is one of the most widely recognized professional speakers in the world. As the author of 14 books and scores of recorded programs, his students number in the hundreds of thousands. His book, “The Eight Competencies of Relationship Selling” has earned him a reputation as one of the world’s top experts on Relationship Selling. He is a past president of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable, 20 of the world's top speakers, and, in the year 2001, recipient of the Golden Gavel Award from Toastmasters International.