Booher on Negotiating

by Dianna Booher

How and when do you offer trade-offs with a customer? How do you structure win-win deals. When it comes to negotiating, the more you know, the more you make. Being a highly skilled negotiator requires patience, practice and precision. The golden nuggets of negotiating advice offered here will change the way you make deals---forever. You’ll close bigger deals, more often for more money. Dianna is an internationally recognized communication and sales expert and author of 41 books, videos, and audios.


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