Metaphorically Selling

Author Anne Miller puts a unique spin on an old problem: how does one get from introduction to close? By using the power of metaphor, Miller shows you how to employ this method with prospects and with yourself as you creatively work your way toward success. She starts by showing how a metaphor affects the brain’s thought process, and continues by sharing examples and situations in which metaphor or analogy use is appropriate. She completes her lessons by offering strategies for designing your own repertoire of metaphors, ready for use in an instant in any sales situation.

Listen to or read all the key ideas and insights from this title.

(*Visitors have access to the first three nuggets; subscribers have access to all nuggets)

Nugget ID	Nugget Name	Listen	Read
TBD	Speaking Visually
TBD	Metaphors, Defined
TBD	Similes are Like Other Things
TBD	A Flash of Analogy*
TBD	When Do You Need a Metaphor?*
TBD	The Brain and Metaphors*
TBD	Four Steps to a Winning Metaphor (Overview)*
TBD	Identify the Blind Spot*
TBD	Snapshot Your Client*
TBD	Create the Metaphor*
TBD	Relate Back to Your Point*
TBD	Beware Bad Metaphors!*
TBD	Run a Theme*
TBD	Grab the Listener's Attention*
TBD	Position with Anchors*
TBD	Nutshells-Make Memorable Recommendations*
TBD	Explain, Simplify, Reinforce Points*
TBD	Apples to Apples*
TBD	Make Numbers Stick*
TBD	Titles that Tease*
TBD	Headlines that Hit Home*
TBD	Communicating Concepts*
TBD	Props Add Impact*
TBD	Concluding with a Metaphor*
TBD	Become a Clipper*
TBD	Meet the Author*

Print Page Forward Page Discuss with a Pro