Overcoming the Price Objection

Quain’s suggestions for overcoming a prospect or client’s objection to price will work so well, you will find yourself selling more products and services, at higher prices, to more customers. These nuggets discuss everything regarding price—from the value implied by price to the services offered based on price—and help you learn to show your customer that the price is not the true objection.

Listen to or read all the key ideas and insights from this title.

(*Visitors have access to the first three nuggets; subscribers have access to all nuggets)

Nugget ID	Nugget Name	Listen	Read
99	What Are You Selling?
100	It's All about Perception
101	The Price Paradox
102	No Customer Gets It All*
103	Price Is a Moving Target*
104	Selling Strategy #1: Learn Your ABCs*
105	Selling Strategy #2: Sell the Hole, Not the Drill*
106	Selling Strategy #3: Second Chance Selling*
107	Selling Strategy #4: Grow Your Customers*
108	Selling Strategy #5: Reduce Risk*
178	Selling Strategy #6: Make Them Have To Say "No"*
179	Selling Strategy #7: Take Away Their Options*
180	Loss Leader, Profit Follower*
181	What Business Are You Really In?*
182	What Problems Do You Solve?*
183	Every Business Has a Model*
184	Price Is Only Part of the Mix*
185	Sometimes, Higher Is Better*
186	Understanding Contribution Margin*
187	Understanding the Profit/Cost Relationship*
188	Your Pay Is in the Price*
189	Price Is the Easiest Move to Copy *
190	Move the Margin Monsters*
191	Common Pricing Models*
192	Sell the Intangibles*
193	The Real Definition of Price*

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