The World's Best Known Marketing Secret

As founder of BNI, the world’s largest business networking organization, Dr. Misner really knows how to market for success. Here, he offers you tips for developing, maintaining, and excelling at your own word-of-mouth (W-O-M) marketing strategy. Even though everyone knows that word-of-mouth advertising is important, Dr. Misner believes that we don’t take full advantage of it, so he offers you ways to deliberately build your W-O-M network of contacts.

Listen to or read all the key ideas and insights from this title.

(*Visitors have access to the first three nuggets; subscribers have access to all nuggets)

Nugget ID	Nugget Name	Listen	Read
TBD	Generate a Solid W-O-M Business
TBD	Go Get Your Business!
TBD	Don't Sing the Blues!
TBD	Four Strategies to Increased Business*
TBD	Hand-to-Hand WOMBAT*
TBD	W-O-M Network Personality Types*
TBD	Increase Your Sphere of Influence*
TBD	Active and Passive Networking*
TBD	Benefits of Strong and Casual Contacts *
TBD	Contact Spheres*
TBD	Hub Firms, Not Cave Dwellers*
TBD	It's Not Net-SIT or Net-EAT, It's Net-WORK*
TBD	Join the Club ... Join Three!*
TBD	Creative Identity/Powerful Positioning*
TBD	Collateral Materials*
TBD	Formula for an Excellent Brochure*
TBD	Notable Networking*
TBD	Rewarding Referrals *
TBD	Memory Hooks*
TBD	Lowest Common Denominator for Highest Possible Referrals*
TBD	Ten Commandments for More Contacts*
TBD	Host a Networking Mixer*
TBD	Become the Gatekeeper*
TBD	Pointers for Giving Referrals*
TBD	Who Do You Know Who...?*

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